Category Archives: Advertising


Mustard Hosts Cycle Hack Prague 2016

On Saturday 27th June 2016 Mustard hosted a Cycle Hack event at VILA Štvanice. The discussion and keynotes from cycling communities and activists within Prague, coming together to break down barriers to cycling in the city as part of a global movement. Guest speakers Richard Gasperotti,

Video shoot for We Love Cycling Magazine - Nicole Frýbortová - European Vice Champion, Czech and Slovak Champion

#DreamBig with Nicole Frýbortová and We Love Cycling

#DREAMBIG WITH NICOLE FRÝBORTOVÁ WeLoveCycling magazine yesterday published their beautiful Bike ballet mood film with Nicole Frýbortová. When you try to interpret a dream containing a bicycle, you usually end up with one word – balance. A bicycle dream may represent you balancing different aspects

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Winter is Coming – Freeriding Ukraine

Yes! Winter is coming over here in the East. What a better way to celebrate than to film with pro-rider Richard Gaspi Gasperotti as he rides Ukraine’s biggest mountain. Expect adrenaline, beautiful nature, fantastic eastern european hospitality and plenty of sausages and vodka. The intent of


Google Trends: “Bike Stealing” peaked in October 2015

Bike stealing trend hits 100 relevance score OCT 2015 According to Google Trends, the worldwide interest in “bike stealing” took a spike to 100 in October. The trend has been steadily growing with an interest peak in October. In the past month there has been

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Cycling the EuroVelo – Part one Prague to Mělník

RIDING THE The E7 Sunshine Route PRAGUE TO DRESDEN. PART i prague to Mělník along the VLTAVA river. Images by Rory Wilmer ( Words by George Pacurar ( Leaving Prague – Stramovka to the rock of Roztoky The rock of Roztoky Coal on the tracks  There maybe

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Single Speed Sundays with the EASYGO RACE

I had the great pleasure to test ride the EasyGo Race. A single speed electric bike. The bike arrived in our editorial offices to much delight. A discussion started as to who would ride it first. I was lucky to draw the short straw. So