Mustard wins bronze at the 95th Annual Art Directors Club Awards

Mustard and We Love Cycling does it again. This time winning bronze at the prestigious global Art Directors Club awards. The awards are in their 95th year and it’s a total honour and privilege that we have won on such an international level.

13690746_10154374308023824_6841748036765627608_n

European Bike Stealing Championships 2015

Our mission was to deliver a message about bike theft protection for our client ŠKODA Auto. We decided to create an entertaining video with viral possibilities to deliver the standard message more effectively. To make it more relevant, we chose the format of live sports broadcast from three European capitals, including effective elements of a reality show format. The target audience would be then led to our online cycling magazine with tips on theft protection and general cycling safety. Thanks to smart, unobtrusive product placement the video was picked up by major television shows and news channels around the globe.

What is ADC?

ADC is the first global organization to celebrate and award leaders in creative communications. Louis Pedlar founded ADC in 1920 to ensure that advertising was judged by the same stringent standards as fine art. More than 90 years later, ADC remains committed to championing the importance of artistry and craftsmanship in advertising and design.

A nonprofit membership organization boasting one of the most concentrated groups of creative talent in the world, ADC’s mission is to connect, educate and inspire creative professionals around the globe through its programming. From its Manhattan gallery to its international membership base, ADC provides a neutral forum for creatives of all levels to network, learn and grow.

The Show Must Go Online